From Afroes website:
Afroes, short for ‘African heroes’, is a mobile-first enterprise on a mission to position African youth for productive futures by innovating in skills acquisition, engagement and connecting to opportunity.
Afroes creates uniquely African mobile applications and tools for social development agencies and corporate enterprises keen to spread educational and branded messages across the continent.
Afroes was born to celebrate Africa’s rich heritage and instil messages of hope and possibility in young people. Afroes mission is to inspire the conversations and choices of young Africans through branded digital media and socially responsible campaigns rooted in the African content.
To ensure the widest possible reach among young people, including those at the bottom-of-the-pyramid, Afroes is leveraging the rapid growth of mobile in Africa, which represents an unprecedented opportunity to deliver branded and educational messages directly and repeatedly into the hands and pockets of potential customers and citizens across the continent and beyond.