Jessi Madalena is, in my humble opinion, Angola’s most effective tourism influencer. She just gets it!
Who is Jessi Madalena?
According to Forbes Africa, Jessi Madalena, an Angolan influencer, was named in the Social Media category in the 1st edition of the Forbes Africa Lusophone “30 UNDER 30” list, and stands out for her platform—the largest in the country dedicated to tourism.
The list highlights talented young entrepreneurs in the Lusophone(Portuguese-speaking) region whose achievements are shaping the future. Jessi Madalena is notable not only for her influence on social media but also for her commitment to promoting positive changes in society within the realm of Angolan tourism.
At 25 years old, Jessi Madalena is a “native” of social media. She creates content for the tourism sector, being one of the pioneers in the country. She currently manages the largest account that focuses on tourism in Angola.
Angola is a land of rich culture, vibrant landscapes, and hidden gems waiting to be explored. In a world where Western media often paints a one-sided picture, Jessi Madalena stands out as a refreshing voice that reveals the real beauty of her country. As a charismatic and savvy tourism influencer, Jessi has mastered the art of showcasing Angola in all its splendor.
A Unique Approach to Showcasing Angola
What sets Jessi apart is her genuine understanding of how to capture the diverse essence of her homeland. Unlike many influencers, she doesn’t limit herself to the usual tourist spots. Instead, Jessi takes us on a journey that spans from beauty salons and restaurants to local travels and intra-African adventures. Her approach is simple yet powerful: highlight the interesting and exciting aspects of every place she visits. Through her engaging content, she transforms everyday experiences into compelling stories that celebrate the soul of Angola.
The Power of Authentic Storytelling
Jessi is not just beautiful—she is smart and business-savvy. As the founder of the tourism firm “Angola Experience,” she provides a platform that not only entertains but also serves as a practical guide for tourists. Her firm assists visitors in exploring Angola’s most intriguing tourism sites and hidden gems, ensuring that they experience the authentic flavors and traditions of the country.
From their website:
Angola Experience is a company dedicated to providing unique and unforgettable tourist experiences in Angola. With a team of experts passionate about exploring and sharing the wonders of this country, we offer a wide range of tours and services tailored to meet the needs and desires of each traveler.
Founded with the aim of showcasing the natural, cultural and historical riches of Angola to the world, our company prides itself on offering a high quality service, with attention to detail and an unwavering commitment to customer satisfaction.
Through her Instagram account and other social media channels, we learn about an Angola that rarely makes it to television screens or the pages of mainstream Western media. Her posts reveal diverse restaurants that offer everything from traditional Angolan dishes to Chinese, Italian, Japanese, and Lebanese cuisines. Beyond culinary adventures, Jessi also takes her audience to cultural sites, local events, and even medical offices—showing us that every facet of life in Angola has its own unique charm.
Jessi Madalena – An Influencer Who Leaves You Craving More
One of the most delightful aspects of Jessi’s content is how her restaurant visits always leave you hungry—not just for food, but for the next adventure. Her detailed reviews, complete with mouth-watering visuals and engaging narratives, create a virtual invitation to savor every delicious dish she encounters. It’s no wonder that every post is met with enthusiasm and anticipation.
A New Era for Angolan Tourism
Jessi Madalena is just getting started, and her trajectory points to even greater success in 2025 and beyond. Through her work, she is not only changing how tourism is experienced in Angola but also challenging the stereotypes often perpetuated by Western media. By presenting the Angola that locals know and love, she opens up a dialogue about the richness and diversity of African nations—reminding us that the beauty of a country is not defined solely by its challenges but by its vibrant culture, history, and people.
In a digital landscape saturated with fleeting images and superficial content, Jessi Madalena is a breath of fresh air. Her authentic, down-to-earth approach offers a genuine look at Angola—a country of endless beauty and potential. Here’s to her continued success and to the growing influence of voices that celebrate Africa through the eyes of those who live it. May her journey inspire more travelers to explore and appreciate the real Angola.
