Vivo Woman is a clothing brand available in a chain of retail stores in Kenya that specializes in professional, trendy official and comfortable, casual, sporty wear for women. It was founded in 2011 by Wandia Gichuru and a business partner and was initially known as Vivo Activewear which sold affordable casual clothing and activewear targeted at women in their mid 20s-late 40s.
After spending 12 years abroad working as an Economist, Wandia felt she needed to get back home and the business idea was birthed while here. With the African woman’s physique in mind, Vivo Woman caters to every body shape while accentuating those womanly curves in a way that celebrates femininity. Currently, there are 13 Vivo Woman stores located in Nairobi, Mombasa, Nakuru and Eldoret. The brand has since been awarded Kenyan Fashion Brand of the Year 2016 & 2017.