Kawaida’s mission:
At Kawaida Imports, we believe that providing Authentic, Affordable and Diverse High Quality African made products contributes to creating a true sense of self and identity for the African Diaspora and others interested in African Culture.

Black-Owned Business (BOB) Bringing Authentic African Cultural Products to Your Home. African Clothing, African Jewelry, African Accessories, African Fabrics, African Artwork, African Musical Instruments, African Herbal Remedies, African Oils, African Skin Care, African Soaps.

Kawaida’s philosophy:
Our mission is to embrace the philosophy of Kawaida.The philosophy of the cultural nationalist theory and movement called Kawaida (a Swahili word meaning “tradition” or “reason,” pronounced ka-wa-EE-da ) is a synthesis of nationalist, pan-Africanist, and socialist ideologies. It was created and defined by Maulana Karenga during the height of black pride and self-awareness that characterized the Black Power movement in 1966. Karenga believed that black people needed a change of consciousness before they could mount a political struggle to empower themselves. He argued that the reclamation of an African value system based on the nguzo saba (seven principles) of umoja (unity), kujichagulia (self-determination), ujima (collective work and responsibility), ujamaa (cooperative economics), nia (purpose), kuumba (creativity), and imani (faith) would serve as a catalyst to motivate, intensify, and sustain the black struggle against racism.

Kaiwada Products