Fenty Beauty by Rihanna is a Cosmetic Brand created by Barbadian-American Singer, Robyn Rihanna Fenty and launched in 2017 at Sephora an LVMH Brand. Fenty Beauty by Rihanna’s aim to cater to all skin tones saw it initially boast of 40 shades of foundation. This has since grown to 50 thus giving it an edge over other make-up companies.
In june 2019, Rihanna was named by Forbes Magazine as the World’s Richest Female Musician with a fortune of $600 million beating the likes of Madonna at $570 million, Céline Dion at $450 million and Beyoncé at $400 million. Most of this fortune is attributed to her partnership with the French luxury goods conglomerate, LVMH with whom she co-owns the particular Cosmetic Brand.
The success of Fenty Beauty
The success of Fenty Beauty by Rihanna so quickly after its entry into the cosmetic industry market is easily attributed to Rihanna’s previous popularity as a successful singer and her foray into the world of female entrepreneurship does not only end there. She equallly co-owns Savage X Fenty lingerie line with Techstyle Fashion, a fashion firm based in Los Angeles. In May 2019, Rihanna and business partner, LVMH additionally launched Fenty, a fashion company that will manufacture luxurious clothes, shoes, accessories and jewelry.
Previously, singer Rihanna has been lauded for her humanitarian efforts. In 2012 and in honor of her grandparents, Clara and Lionel Braithwaite, Rihanna founded the non-profit organisation, Clara Lionel Foundation (CLF) which has since been instrumental in funding groundbreaking education, emergency preparedness and response programs around the world. Her efforts earned her the Humanitarian of the year Award in February 2017 by Harvard University. With the ongoing Covid-19 pandemic, Rihanna’s foundation has already donated $5 million in efforts to curb the spread of the virus.
For make-up enthusiasts and fans of the singer, Fenty Beauty by Rihanna continues to cater adequately to their beauty needs.